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SEA
Costa Cruises,
CIAL
(
Consorzio Imballaggi Alluminio
, Italy’s
National Consortium for the Recovery and Recycling of
Aluminum) and the
Port Authority of Savona
presented on
board the Costa Diadema, “
Message in a can
”, a project for
the promotion and development of the separate collection and
recycling of aluminum drink cans, under the patronage of the
Ministry of the Environment and Protection of Land
and Sea
. The project consists of three main activities. The first
is the recycling of aluminum carried out on board Costa ships
porting in Savona. The second is a public awareness campaign
aimed at the local community, mounted in collaboration with
the Municipality of Savona, with the goal of furthering the
separate collection of aluminum for recycling so as to help
achieve a 25% improvement compared to the same period the
previous year; if this target is met, CIAL and Costa Cruises will
donate to Savona park benches made from recycled aluminum.
Last but not least, the project includes a social media campaign
in the shape of a “Yes we can” photographic competition; users
of Instagram are invited to submit entries and share images
on the subject.
The collection and recycling of aluminum carried out on
board Costa ships and managed in the town of Savona
is a cruise industry model of excellence
. From its
inception in 2007 through 2015 a total of about 334 metric
tons of aluminum was recycled. Since the beginning of the
partnership, the amount of aluminum recovered each year
from the ships has more than doubled, increasing from 23.2
metric tons in 2007 to 48.6 metric tons in 2015. Using as
a unit of measurement a 33cl drink can, 334 metric tons
equates to 27 million cans, which can be recycled to make –
for example – 33,400 bicycles, 722,000 Moka coffee makers,
221,000 table lamps or 37 carriages for high-speed trains. In
addition to the important environmental benefits, “
Message
in a can
” brings other advantages: part of the proceeds from
the sale of the metal obtained from all the ships in the fleet is
distributed to the shipboard waste handlers.
The collection and recycling of aluminum accelerates with
“Message in a can”
che equivalgono a
27 milioni
di lattine
Ovvero il percorso di d e cr ciere di
7 gi rni
di Costa Diadema el Mediterraneo
abbiamo
avviato al
io
00 722.000
moka per il caffè
37
carrozze per treni ad
alta velocità.