Page 16 - SUSTAINABILITY REPORT 2016

GOVERNANCE 17

CRUISE TRAVEL TRENDS

CUSTOMERS LOCAL CO MMUNITIES BODIES AND AUTHORITIES

Intergenerational cruising is providing unprecedented onboard Working with local stakeholders Request to identify synergies Further evolution of the regulatory Upgrading of port infrastructure to
increasing in popularity together with experiences and amenities. to enhance, preserve and protect stemming from partnerships with landscape with specifi c reference to cater for ships powered by alternative
cruise amenities designed to satisfy habitats and communities. (national and local) organizations so shipboard safety and environmental fuels.
every age from tweens to seniors. Increasing demand for impact as to launch new initiatives providing compliance.
cruises (more volunteer cruising More private islands on cruise hospitality for cruise guests.
Younger generations – including options available) and expedition itineraries.
Millennials and Generation X – will cruises (adventure travel).
embrace cruise travel more than ever Growing interest in and
before. Growing awareness of health issues acknowledgement of the positive
and of the nutritional principles and impact in terms of job creation.
Ships are the destination (no longer sustainability characteristics of the
just means of transport), part and items on the menu on board.
parcel of the vacation experience