Page 21 - SUSTAINABILITY REPORT 2016

THE DOMAINS OF VALUE CREATION GOVERNANCE 21

INNOVATION & DEVELOPMENT LOCAL COMMUNITIES
Port infrastructure: terminals (structured hospitality) and CRUISE HOLIDAY PLANNING RECYCLING AND REUSE
Technological innovation applied to
shipbuilding logistic hubs (procurement of goods and services for the Development of competencies and sharing of know- Partnerships with Port Authorities and
ship) how: holiday planning consultancy (travel agents) and consortiums for disposal and recycling of materials
Selection and procurement of raw materials (glass, plastic and aluminum)
Services and infrastructure for guest mobility customer service (call center)
Product design (competitiveness and (embarkation and transit) Economic impact (sales) Recovery and recycling (indirect economic
reputation) impact)
Development of local transport links to tourist attractions Indirect employment: travel agencies
Development and continuous improvement of More effi cient use of water on board (use of the
processes (focus: reduction of impacts) Shore tours: defi nition with local stakeholders of a plan to water produced on the ship)
protect and foster heritage
Design of tours (visits to and selection of cultural and CRUISE
natural attractions) and of hospitality
Product innovation: hospitality, wellness,
Development of specifi c tourism skills (guides and
SHIPBUILDING & DRY-DOCKING hospitality) entertainment and food experience
Compliance with safety (passengers) and quality
Partnership with the shipyard Dedicated partnerships with training schools for hotel dept (product) standards
Development of highly specialized allied employees and Offi cers
industries Supply of fresh foodstuffs and consumables Direct employment globally
Indirect employment: indirect and induced Development of human capital (training and skills
labor in the yard and the supply chain development)
Creation of complementary services SUPPLY CHAIN

R&D of innovative products and services
Development and sharing of competencies (creation of
products, infrastructure and specifi c services)
Indirect employment: supply of services and products
SHORESIDE CRUISE