Page 112 - BILANCIO DI SOSTENIBILITÀ 2017 RISULTATI E PROSPETTIVE

TOMORROW FOOD AND INNOVATION 111
VALUE AND RESPECT FOR FOOD
In order to avail itself of the latest expertise and introducing more than 500 dishes
in this field, Costa established a long- and recipes reflecting Italy’s unrivalled
term partnership with the Università culinary heritage and the Mediterranean
di Scienze Gastronomiche di Pollenzo diet, while considering the expectations
54 MLN MEALS so as to carry out a full review of all its and demands of our international
A YEAR PREPARED
ON THE internal food service processes and the clientele.
COSTA FLEET gradual remodeling of the food experience This way our culinary offer, based on the
= FEEDING on board with an approach based on tradition of the Mediterranean diet, one
LONDON sustainability. The purpose of the alliance of the most sustainable and complete in
6 TIMES is to promote a food sustainability model the world, becomes one of our distinctive
OR and to raise awareness of the value of features, with the offer of taste sensations
food and the principles of good, healthy combining a multitude of flavors, quality
90 % OF
THE POPULATION and sustainable nutrition. products and guaranteed nutritional
OF ITALY The entire range of food&wine offerings value.
was reviewed and reshaped starting Among other things, all this entailed the
in 2015 with the focus on quality and need to analyze the supply chain in detail
simplicity – wholesome ingredients with so as to ensure the purchase of quality
great nutritional value. raw ingredients and local sourcing, as
The first stage of this review was the far as possible. Approximately 15% of
construction of a model based on the our fresh produce is supplied directly
proximity and seasonal availability of from the ports of call; this creates value
produce. Accordingly, the buffet and for the local economies concerned while
restaurant menus were carefully assessed having a positive effect in terms of the
and revised, prioritizing the above criteria environment (reduced logistics).
HEALTHY EATING:
LEARNING BY PLAYING
Consciousness-raising re healthy eating habits is a central concern for
Costa. The partnership with Barilla and Maestri del Gusto (Madegus)
has led to a program specially devised for our young guests on board,
the aim being to promote a healthy diet with lots of fruit, vegetables
and cereals. Often, children’s intake of these food categories is too
low or lacking altogether: according to a study by the European Food
Information Council (EUFIC), average consumption of fruit and
vegetables in Europe is just over half of the amount recommended by
1
the WHO .
The message is conveyed by means of a simple card game specifically
designed for use on board, where the key role is played
by different kinds of fruit and vegetables. Each time a
child decides of their own volition to eat a healthy food
item, they receive a prize in the form of a card they can
use during games organized for them on board by the
Kids’ Staff in the Squok Club. The game, called Squok
and 5 planets that need saving, is proving very popular
with our junior guests, who in this way are prompted
(but not forced) to try new foods and associate healthy
eating with the idea of benefits and rewards.
1 World Health Organization.