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TOMORROW LIFESTYLE 127

ANTICIPATING

THE FUTURE

Anticipating and responding to changes than ever before. thinking. This ship, under construction at infrastructure and technology. Creating COSTA VENEZIA
in the holiday industry and everything In response to changing consumer Fincantieri’s Monfalcone yard and due to a dedicated product conveying the value 135,500
that goes with that in terms of lifestyles, preferences and market needs, Costa enter service in March 2019, has a series of a ‘Western’ experience is part of the GROSS TONNAGE
emotions and expectations is central to Cruises has decided to opt for an “orange of features related to the management of challenge; the shipboard hospitality and 2,116
the design of cruise ships, which must branding” strategy. The color orange is interior spaces and specifically designed entertainment will follow the same logic GUEST CABINS
necessarily be operationally viable for identified with a series of elements that so as to target a category of tourists who and be designed to convey the value and WITH MAXIMUM CAPACITY OF
decades, and therefore require futuristic are already an integral part of what we view the cruise ship itself as an alternative authenticity of Italian-made excellence 5,260
design elements and innovations are about and which we intend to further and novel kind of holiday destination. and Italian style at sea. PASSENGERS
guaranteeing state-of-the-art hospitality develop and enhance in coming years: Costa was the first international cruise If the Costa Venezia epitomizes our 694
and enhanced guest experience today and more specifically, we offer excitement, company to invest in the Chinese capacity to respond to changing market CREW CABINS
over time. Indeed, while the itineraries and warmth and sociability, providing a setting market and to see its huge potential dynamics, our other new build Costa
entertainment on offer can be changed where guests naturally tend to engage and for development; indeed, China has Smeralda reflects the way we pre-empt
relatively easily, the ship’s interior spaces share. The concept of sharing underpins the highest growth rate of any market. market trends. The ceremony for the
and amenities are designed to be fixed the shipboard experience. Based on this Marketing our product in this part of the cutting of the first plate of the Costa
and durable but also flexible so as to idea of the vacation, Costa’s new ships world entailed tailoring it to a cultural Smeralda was held on September 13,
adapt to changing needs and demands. are equipped with more public spaces, setting that was very different from the 2017. This ship, scheduled to enter
Accordingly, Costa’s strategy for new specially designed to adapt to the cultures one we were used to operating in. The service in 2019, will showcase our
builds is based on pre-emptive analysis of and lifestyles of consumers in our different Costa Venezia is a further step forward commitment to responsible innovation
the aspirations and values of its future key markets. The Costa Venezia, specially in this direction; the new ship will feature and the fun of a vacation. She will be
guests, in particular Millennials, who commissioned for the Chinese market, a multi-sensory virtual tour of the iconic fully powered by LNG both in port and
will be embracing cruise travel more is a prime example of the Company’s city of Venice, with state-of-the-art at sea, enabling a significant reduction in