Page 130 - BILANCIO DI SOSTENIBILITÀ 2017 RISULTATI E PROSPETTIVE

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BOLLYWOOD-THEMED WEDDING
exhaust gas emissions. The use of this, in pre-empting future trends and meeting associated objectives will be an integral ON THE COSTA FASCINOSA
the world’s cleanest burning fossil fuel, the expectations of tomorrow’s cruisers. part of our new model of the cruise Closely related to the concept of going orange on vacation is the idea of
obliged us to rethink the design and An important part of the enhanced experience. Our new strategic vision celebrating your wedding on board a cruise ship. Even more so when it is
layout of all the ship’s interior spaces customer experience will be played by particularly targets first timers, i.e. people a celebration like the one that took place on the Costa Fascinosa in 2017:
and, consequently, of some key processes interactive platforms and devices so that, who are interested in trying out a cruise for the first time ever, an entire cruise ship was chartered by a private
linked to the management of specific from the moment our guests first engage experience; Costa’s structured growth individual for a family celebration. Indian retail magnate Rizwan Sajan
areas. The architects retained by Costa with us, their experiences will seamlessly plan and the consequent expansion of chose the Fascinosa as the location for his son’s wedding and exclusively
COSTA SMERALDA turned this into an opportunity to be powered by their preferences. The the fleet in the next few years will provide booked the whole ship for a short Mediterranean cruise. The family
184,037 incorporate sustainability in the design, Costa Smeralda will retain Costa Cruises’ us with the increased capacity we need invited over 1000 guests and all of the ship’s amenities were tailored to

GROSS TONNAGE particularly with regard to the galleys and trademark Italian flair in terms of style to accommodate these new guests as the occasion, with 60 Indian chefs guiding food preparations and themed
2,612 food preparation systems. and design. She will actually have her very well as the means to meet and exceed events designed around a 2015 Indian romantic comedy.

GUEST CABINS Costa’s new ships will be designed to own museum on board (another global their expectations and those of all our This one-off event testifies to the appeal of Italian excellence among
WITH MAXIMUM CAPACITY OF be more like a home away from home, first for the industry), showcasing Italy’s customers, first and foremost Millennials. consumers in emerging Asian markets, where Costa was the first cruise
6,500 a place where you can share enjoyable inimitable art, fashion and industry. In line with these objectives, Costa Cruises operator to recognize the huge growth potential and offer regular services,
PASSENGERS holiday moments together; they will have Right from the design stage then, Costa has ‘embarked’ on a process to directly thus favoring development of the local industry.
898 more public spaces and numerous areas conceives of the cruise experience as an engage its key stakeholders – travel agents
CREW CABINS devoted to the wellbeing of guests and opportunity to convey positive messages and employees – insofar as they must play
ACCOMMODATING UP TO crew. This review of the interior layout and values. Consciousness-raising a vital role in building public awareness
on board is based on the principle of campaigns and calls to action regarding of a new vacation concept based on the
1,646
CREW MEMBERS responsible innovation as a top priority sustainable development issues and values associated with going orange.