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GO 19
GOVERNANCEVERNANCE

2
CRUISE TREND OUTLOOK

SEGMENTATION A CRUISE AS THE TRANSFORMATIONAL GROWING NUMBER AN EVEN MORE SMART TRAVEL GROWING INTEREST AN INCREASE
OF THE CRUISE IDEAL FAMILY HOLIDAY: CRUISE TRAVEL OF HEALTH CONSCIOUS IN-DEPTH FOCUS ON TECHNOLOGY: A RISE IN OF MILLENNIALS IN POPULARITY OF
EXPERIENCE TO MULTIGENERATIONAL RANGING FROM TRAVELERS - CRUISE SUSTAINABLE TOURISM TRAVELER-FRIENDLY (85%) IN CRUISING COLDER CLIMATE
CATER FOR ALL CRUISING AND CULTURAL IMMERSION LINES PRIORITIZING PRACTICES AT SEA ONBOARD AS A FORM OF DESTINATIONS
INCOME LEVELS SKIP-GEN CRUISING AND “VOLUNTOURISM” FITNESS, WELLNESS AND WHEN TECHNOLOGIES THAT SUSTAINABLE
(GRANDPARENTS TO EXTREME AND HEALTHY FOOD INTERACTING WITH ENHANCE TRAVEL TOURISM
TRAVELING WITH ADVENTURES CHOICES PORT COMMUNITIES EXPERIENCES
GRANDCHILDREN SANS
THEIR PARENTS)

2 Source: CLIA - Cruise Lines International
Association, Industry Outlook 2018.