Page 7 - BILANCIO DI SOSTENIBILITÀ 2017 RISULTATI E PROSPETTIVE

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LETTER TO

STAKEHOLDERS

For us at Costa, innovation and sustainability are inseparable and indispensable. spread the message of the importance of recognizing the value of food and the way
The generation of value for the Company and its stakeholders is inextricably linked that enterprises can be catalysts for change, leading the way on the path to a model
to our capacity to interpret the future using a framework based on responsibility. of development based on tangible contributions that tackle global issues.
In the cruise industry and tourism more generally the potential, opportunities and Our achievements to date only strengthen our determination to pursue the route
challenges are enormous. An integral part of our commitment to the future is the we have embarked on and our resolve to make further progress in line with our
incorporation in our business model of a vision of harmonious growth featuring vision for the long term. In the next few years we will work towards an increasingly
innovative solutions embracing the goals of sustainable development. circular business model. We are already moving in this direction; step-by-step,
Public expectation is growing all the time with regard to business responsibility for through trial and error and experimentation with new processes, we will perfect
its social impacts. This applies particularly to large corporations, which are called this system and provide added benefits throughout the value chain. We have the
on to always operate within the interests of wider society. If we want to guarantee privilege of welcoming people from around the world to our world and making
a sustainable future, we need to be able to pre-empt and help shape new scenarios. them more aware and proactive; indeed, an integral part of the participatory
For some time now, we have been translating all this into practice with tangible and immersive travel experience with us is the opportunity to go into the heart
actions for the holiday industry. This year we have achieved great things that we are of a destination to explore local communities in unconventional ways for lasting
especially proud of - both for the results in themselves and for obtaining them in the enrichment. We regard our customers as responsible citizens and this is the starting
complex setting that is a cruise ship. point for building stronger ties based on sharing and a new model of tourism from
An undoubted highlight was the start of work on the construction of the Costa a whole new perspective.
Smeralda, our new flagship powered by liquefied natural gas; this is an example We believe that this is the right course of action and that only by forming
of our strong commitment to responsible innovation and a milestone for the cruise partnerships, sharing competencies and setting joint objectives can we achieve
industry as a whole. important goals bringing benefits for the environment and the community. In this
We are well aware that the objectives we set ourselves are extremely challenging. context the Sustainable Development Goals are an extraordinary opportunity;
For example, our decision to make the shipboard food experience a material issue they provide a framework for us to operate within together with our stakeholders as Neil Palomba
in terms of responsible consumption led us to consider the problem of food waste we pursue pioneering solutions promoting new economic models and setting a new President
and launch a far-reaching program called 4GOODFOOD: this involves both the food course for future advancement. This is crucial not only for the future of business, Costa Cruises
preparation process and the direct engagement of guests, this being crucial if we are but also for the future of the planet. For this reason everyone needs to be aware of
going to achieve our aim of halving waste by 2020. In so doing we will be meeting the part they play so they can do their best. We are ready.
th
a key objective ten years ahead of the United Nations 2030 Agenda and helping to There is no better way to celebrate Costa’s 70 anniversary!