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Sharing the cruise experience
Costa Cruises encourages its guests to
share their travel experiences and deems
this exchange a very important part of its
policy of dialogue and transparency as well
as ameans of enhancing its reputation and
increasing its relational capital. To this end
wecontinuetoinvest inaseriesof initiatives
managedbymeans of theCompany’sweb-
based platforms based on the conviction
that the cruisers’ own accounts of the
Costa experience are the most effective
form of publicity. The fact that more and
more consumers are digital natives and
enjoy sharing their vacation experiences
online while they are away is seen as an
opportunity to establish a direct link with
guests and to obtain their immediate
feedback. In 2015 Costa Cruises’ increased
presence on social networking sites
continued to focus on sharing of content
and compliance with the associated rules
of community management.
YOUTUBE
MILLIONS
OF MEMORIES
Europe’s biggest virtual
organized travel community
2,237,377
fans worldwide
3
7,813
reviews
7
3,012
reviews and photos
6
6,273,119
total views
4
9,790
followers
5
67,332
followers worldwide
Increased community
management service (average
response time 15 minutes)
Bruno Barbieri and
Turisti per
Caso
web series produced
Over 16,000 posts from users
on board our ships
Response time brought into
line with the average on
Facebook for Customer Care
COSTA
CRUISE TIPS
3
Data as of 05/30/2016
4
Data as of 04/01/2016
5
Data as of 05/20/2016
6
Data as of 05/30/2016
7
Data as of 06/2016