91 / 140
91
YOU
This was confirmed by the readers of the prestigious
US trade journal
Porthole Cruise Magazine
, who
named our Company for this honor for the second
year in a row as one of their 2015 Readers’ Choice
Awards. We were very honored to receive this award
because we consider the Mediterranean our home;
during our 67-year history we have introduced a
series of unique innovations in this strategic area:
in 2015 alone we deployed some 12 ships in the
Mediterranean Sea offering 27 different itineraries,
ranging from 3 to 13 days, with 69 ports of call
in 14 countries.
Costa Cruises offers
the “Best Mediterranean
Itineraries”
CostaClub is a precious asset for Costa Cruises.
The loyalty program has 2 million Members worldwide,
making it a unique network and an excellent means of
gathering feedback so as to continuously improve the
product and the
customer experience
. In 2015, coinciding
with its 15
th
anniversary,
CostaClub
was revamped with
the introduction of two new membership levels, Diamond
Pearl and Amber; the different levels confer differing
and new benefits, including several exclusive features:
CostaClub Cruises
, theme cruises previewing the
latest product innovations, held at the start of the year
on the Costa neoRomantica and then in August on the
Costa Fortuna to the Norwegian fjords; and a tour of the
Costa neoClassica following its recent refurbishment for
the Chinese market, at a special preview for CostaClub
Members in the homeport of Savona. However, the
biggest innovation announced in 2015 was the possibility
of membership, and the associated benefits, also for
people who are yet to go on their first Costa cruise.
Customer satisfaction turns into
loyalty: the new look CostaClub