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The aims of the
Agorà Project
are to further strengthen the ties between
Costa Cruises and its partner travel agents, promote the exchange of ideas
and opinions, and share knowledge of the market. Launched in 2015, the
first phase of this international program saw the involvement of a panel
of 15 travel agents (selected nationally) called to share and discuss plans
and strategies for future growth of the product with the Company’s top
management.
At the top of the agenda for these initial meetings were loyalty management
initiatives, particularly the changes to CostaClub, the review of the food&wine
experience and the method of communication with customers, with a view to
enhancement of the guest experience through social media.
The feedback gathered at the first session of the forum was extremely valuable
and it was taken “on board” by Costa’s product managers. It is planned to hold
Agora meetings every six months, with the participation of new trade partners
in the working group so as to ensure that the different international business
settings and markets are adequately represented.
Agorà Project: bringing us closer
to our trade partners