Page 81 - BILANCIO DI SOSTENIBILITÀ 2017 RISULTATI E PROSPETTIVE

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Compared to other business sectors, the Company is working to create that our guests are on vacation and conveying to guests the values
the cruise industry stands out insofar as awareness of sustainability issues are pleased to be sharing the travel of sustainability and sharing,
there is a special relationship between during the customer experience. This experience with others, in harmony with dedicated consciousness-raising
the company and its customers, approach is closely related to the sense with the environment, and appreciate campaigns. This way, the holiday
stemming from their direct perception of responsibility that is part and parcel the value of all this. becomes personal enrichment for
of the cruise experience. The guest of our mission, namely to sensitize Accordingly, Costa intends to act guests, who assimilate a sustainable
experience is both personal and a heterogeneous and international as a catalyst for positive messages development and consumption model.
shared, intimate and collective; it takes consumer base to the importance
place in a self-contained, multicultural of sustainable development and A voyage of discovery
setting, which is inextricably linked responsible consumption. In what is
to the way the vacation as a whole is a first for the global cruise industry, and responsible tourism
experienced. As part of the pathway we are redesigning the cruise product
to sustainability and in its efforts to from a new perspective with a This new model of tourism is of the impact cruise, which has
guarantee the direct involvement of new awareness of the customer’s synonymous with traveling for becoming increasingly popular in
its main stakeholders, Costa takes central role as a responsible citizen. lasting enrichment and growth; recent years, is based on allowing
full advantage of the opportunity to Top priorities in this increasing the idea of social impact travel travelers to immerse and learn
interact continually with its guests in engagement of guests are sustainable includes meaningful interaction while making enduring, sustainable
different ways. The ship becomes a tourism and responsible consumption with local communities in the ports contributions.
veritable floating city, a home away issues. Our sensitization strategy is of call, exploring those communities For example, when they go on
from home. On the strength of this deliberately designed to inform rather and discovering their people in a nature trip near Reykjavík, in
intimate relationship with guests, than impose, in line with the fact unconventional ways. The concept Iceland, our guests assist in the