Page 76 - BILANCIO DI SOSTENIBILITÀ 2017 RISULTATI E PROSPETTIVE

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1,731 The promotion of Italian style and – for the first time – Bari as its sole
MEDITERRANEAN “Italy’s Finest” is one of our core homeport (over 80,000 passenger
PORT CALLS
INCLUDING values and this is reflected in our movements).
653 shore tours. Despite being a global As part of its efforts to extend the
IN ITALY operator, we have always kept our range of the Company’s positive
focus on the Mediterranean (1,731 impact, Costa Cruises has entered
calls in 2017) and particularly on into partnerships with towns and
Italy, with 653 calls in the country’s cities that are off the beaten track
main ports. We plan our itineraries when it comes to the standard cruise
and shore excursions on the basis of circuit. One example is our alliance
the opportunities and port facilities with the Ente Turismo Torino e
offered at the different destinations. Provincia by virtue of which we have
Using this approach, in 2017 we launched special tours of Turin. In
added a new itinerary to Greece with the meantime, in synergy with the
Municipality of Savona (our homeport
with 1 million transit passengers per
year) and the local authorities, during
the reporting year we continued to
implement the program designed to
enhance and promote the town and
its environs by adding tours to new
places in the region. Key objectives
of the multi-year Memorandum of
Understanding signed in 2015 are the
improvement of amenities for visitors,
a greater vocation for hospitality
and sustainable development of the
township.
COSTA’S HOMEPORT: SAVONA IS THE FIRST
EUROPEAN CITY TO RECEIVE LEED FOR CITIES
®
CERTIFICATION
Savona, with its population of 62,000, was the first town in Europe
to receive certification under a global sustainability program called
LEED for Cities. The pilot project tracked performance on energy use,
waste management, water, transport and even quality of life. The
LEED (Leadership in Energy and Environmental Design) framework
is an expansion of the world’s most widely used rating system for
new and existing green buildings (adopted by over 170 countries),
developed and launched by the USGBC (US Green Building Council) in
1993. Savona Mayor Ilaria Caprioglio: “The town of Savona is proud
to be the first in Europe to receive LEED certification. Our ‘gold’ level
certification (61 points out of 110) means Savona now joins the cities
of Washington DC and Phoenix AZ as early movers in the direction of
urban sustainability. Our aim is to give new generations an increasingly
green, smart and environmentally friendly town and to support the
development policies undertaken through the objective demonstration
of the results obtained”.
Goal 11 of Agenda 2030 is to make cities and human settlements
inclusive, safe, resilient and sustainable: to do this requires a global
view and, at the same time, analysis of the specific performances.
In this context, LEED for Cities provides a system of measurement
and management of water consumption, energy use, atmospheric
emissions, public transport, waste and – last but by no means least
– human experience. Cities are assessed across key metrics, including
equity, education, prosperity and health.
LEED for Cities is also used to help define strategies and gather data
required by municipalities in order to show their engagement and
illustrate the results obtained in connection with the Covenant of
Mayors initiative of the European Commission. Important though the
certification is, it is only the first of a series of such tools needed to
identify critical issues and potential, en route to a smarter
and greener future. In this sense Costa has become a
key stakeholder for Savona. The presence of the cruise
terminal, with ships in transit and flows of tourists and
crew members all year round, inevitably has a major
impact on the town.