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SEA
Increasing popularity of
impact cruises
:
travel experiences featuring excursions
where you can work side-by-side with
local volunteer organizations on social
or environmental projects.
Growing interest in theactionsundertaken
to mitigate environmental impacts and
reduce foodwastage.
Growing awareness of health issues
and of the nutritional principles and
sustainability characteristics of the items
on the menu on board.
LOCAL COMMUNITIES
Working with local stakeholders to
enhance, preserve and protect habitats
and communities.
Growinginterestinandacknowledgement
of the positive impact in terms of job
creation.
Request to identify synergies stemming
from partnerships with (national and
local) organizations so as to launch
new initiatives providing hospitality for
cruise guests.
REGULATORY AGENCIES
AND AUTHORITIES
Further evolution of the regulatory
landscape with specific reference to
shipboard safety and environmental
compliance (e.g. confirmation of the
limits for effluent in the Baltic Sea,
adoption of the Polar Code comprising
new environmental rules for shipping in
polar waters).
The cruise industry is experiencing a
period of structural growth and will
continue togenerate significant economic
and social benefits, with specific regard
to shipbuilding, the delivery of shipboard
services and the organization of shore
tours, thus constituting a crucial driver
in terms of economic development in
various parts of the world.
Cruising remains one of the most popular
forms of vacation and it is a relatively
young industry, set to develop and
innovate continuously so as to respond
to the range of expectations and specific
demands of the international market.
Costa’s goal is to strengthen its leadership
by marketing trend-setting products
and services while guaranteeing the
sustainable management of their direct
impacts on the communities with which
it interacts and on the environment.
MACRO-TRENDS
CUSTOMERS
Growing sensitivity vis-à-vis the value of
the service offered (transparent service,
pricing and Company policies).
The ship perceived as a destination (not
just as a means of transport) and as part
of the vacation experience.
Cruising as quality time bringing the
extended family together with different
generational targets (grandparents and
grandchildren).