1
The merger involved
a total of 161 people.
Organizational structure
To strengthen the business and
respond more effectively to market
trends, in 2015 the Costa Crociere
Group changed its organizational
structure by merging and integrating
1
the Marine Operations function into the
newly established subsidiary Carnival
Maritime GmbH headquartered in
Hamburg (Germany). This was done
to concentrate in the one center of
excellence all the fleet operations
activities of both Costa Cruises and
AIDA Cruises, thereby enabling greater
synergies in terms of expertise and
technological infrastructure.
The same logic was behind the
appointmentof theCostaAsiaPresident,
who will be directly overseeing the
development of the rapidly growing
cruise industry in China. The strategic
objectives guiding the reorganization
were as follows:
Reduction in complexity
Creation of greater synergies between the different brands
Improved efficiency in terms of operating costs and investments
Sharing and implementation of best practices
Greater focus on reference markets, especially China
Costa Crociere Group
DIGITAL
UNIT
STRATEGIC
DEVELOPMENT
HUMAN
RESOURCES
FINANCE
ADMINISTRATION
& CONTROL
COSTA CRUISES
AIDA
CARNIVAL
MARITIME
RISK ADVISORY
& ASSURANCE
SHARED
SERVICES
NEW
BUILDING
CEO