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Investing in our people
and development of human capital
enabling us to retain our competitive
advantage over time. The new strategy
laysthegroundworkfirstlyforthecreation
of innovative tools and means oriented
towards harnessing engagement and
passion, which are key to success, and –
secondly – for the guaranteed consistent
application of tools and means for talent
development and heightening Costa
people’s awareness of their importance
within the organization.
In a constantly evolving global context,
the ability to interpret and respond
with adequate flexibility to the new
challenges posed by the market and by
the significant developments taking place
in the cruise industry requires highly
motivated people geared to change with
the right skills to fill key positions within
the organization.
The goal of Costa Cruises’ new
People
Strategy
is to integrate into its business
model the vital features of management
NEWS L E T T E R
COSTA
November2015
A
t the startof this year’s edition,NeilPalombapromisedus a
new type of fast-paced convention,based on adifferent ap-
proachand–whynot?–onamore lighthearted formof so-
cial interaction:here’show itwent…
Onceagain thisyear,all theCostaCruisesDirectors fromallover the
world assembled for the end-of-year convention, renamed
“Costa
Cruises Management Days”
, which was held using an innovative
ship&shore formula:ondayone thevenuewasourGenoaHeadOf-
ficewhileonday two the locationwasourflagshipCostaDiadema.
This traditionalmeetinghasalwaysbeenanopportunity tocompare
noteswithcolleaguesfromCostaCruises’officesworldwide,cowork-
erswhootherwiseseeeachotherrarelyduring theyear. It’sachance
toassess togetherhowwehaveworked,sharestrategiesfor thecom-
ingyearsanddiscussawiderangeofshoresideandshipboard issues,
in relation to the increasinglyambitiousobjectives that theCompany
invitesus to fulfill.
At this year’s edition, proceedings kicked offwith theCostaGroup
CEOMichaelThammwho, togetherwithourPresidentNeilPalom-
ba, provided an economic and strategic overview of theCompany,
whichhasperformedwell in2015despite themanydifficultiesand
the unfavorable political
situation.We’ve confirmed our position of
leadership as ahighly successful keyplayer in the industry.Michael
Thamm also congratulated everyone on the efficiency of our ship-
boardandshoresideorganization,andconfirmedmajor investments
in theCostaCruisesbrand, alongwith a large-scaledigitizationplan
thatwillbringhugebenefits forallofus.
CostaCruisesManagementDays2015 tookplaceonNovember19&20 inourGenoa
Headquartersandonboard theQueenof theMediterranean
“Testing our limits”
Motivation, commitment and above all a sense of responsibility are essential for
the purpose of creating the right work environment for fulfillment of objectives
and targets. This was the thinking behind our information and engagement
plan for Costa’s shipboard and shoreside employees; the aim is to illustrate the
corporate strategy and ensure that each person fully appreciates the importance
of their role vis-à-vis the various initiatives envisaged. The plan is based on
extensive use of the intranet portal
CostaPlanet
and of the shipboard TV channel,
backed up by meetings with senior management representatives directly involved
in disclosing details of the key elements of Costa Cruises’ strategy.
Communication and interaction with our human resources is vital also for the
purpose of sharing values and results as well as information about the product.
Two-way dialogue with shoreside and shipboard employees takes place bearing
in mind the great cultural diversity of the workforce and promoting the exchange
of experiences and suggestions, this being a prerequisite for change and
innovation.
Engagement leads to interaction
INCORPORATION
OF THE NEW
LEADERSHIPMODEL
ALIGNMENT OF PERFORMANCE MANAGEMENT
SYSTEM, TRAINING METHODS AND
DEVELOPMENT POLICIES
RECOGNITION
AND DEVELOPMENT
OF TALENT