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Integrating sustainability
into the customer experience
Costa Cruises’ approach to research and
development of products, services and
new itineraries is geared to ensuring
that the customer is always center stage
– the value inherent in the relationships
with its customers being the Company’s
most important relational capital – and
that no effort is spared to make the
cruise vacation experience special and
indeed memorable.
Customers’ opinions and expectations
are constantly monitored and analyzed;
the resulting feedback is used to ensure
that Costa retains its leadership when it
comes to combining the quality of the
service, the food&beverage and shore
tours that respect local communities.
This objective is achieved by working
constantly to manage the impacts
generatedby theprovisionof hospitality
for tourists while fostering natural and
artistic heritage and promoting the
economic and social development of
the destinations sailed to.
In 2015 the Company focused on
integrating sustainability aspects into
a series of important areas of the
customer experience.
NEW DESTINATIONS
AND ITINERARIES
New routes and destinations are added
to Costa Cruises’ cruise programs
every year to meet the demands of
customers in search of novelty. In
2015 new options were offered for
Mediterranean cruises by adding new
port calls extending the range of tours
available at existing destinations and
enhancing the scheduling. Costa’s
commitment in this sense was
partly in response to the temporary
cancellation of calls in some places
due to the associated security risk for
guests.
ECO-TOURS
Eco-friendly excursions are in line with
the development of the Company’s
approach to sustainable nature-based
tourism, using alternative zero-impact
means of transport (bicycle, trekking
etc.). New eco-tours were added to
the brochure in 2015, bringing the
total number to 344, compared to
300 in 2014.
REGIONAL MENUS
Food is a cultural element embracing
the history of a place, conveying its
heritage and inviting you to visit. In
2015 guests fleetwide were treated
to a culinary experience providing
the authentic taste sensations of
the different parts of Italy, with 20
regional menus devised after an
8-month study conducted by a team
Projects