Page 43 - SUSTAINABILITY REPORT 2016

SEA ENVIRONMENT 43

Growing while If we are going to meet our objective of This is the logic underpinning all our exist insofar as waste products are actually
respecting the minimizing our environmental footprint investment plans aimed at implementing resources for subsequent use based on the
it is vital to ensure the active involvement
solutions that are safe, ecologically idea of cradle to cradle. In recent years,
environment of all the relevant stakeholders – especially sustainable and economically viable, this interpretation has gradually become
our guests on board the ships, the logistics combining use of the best conventional the model of reference for production,

Respect for the environment is not just chain and local organizations in and technologies with alternative systems, trade and consumption in a perspective of
a moral obligation for Costa Cruises, around the ports of call. The growth of while embracing aspects of ship design, sustainable development, contrasting with
it is the way forward on the path to Costa’s productive capacity, refl ected with the awareness that this is the way the ineffi ciencies of the processes of the
sustainable development in a complex, by the expansion of its fl eet, means that forward towards responsible innovation current model of linear economy (produce
rapidly expanding sector like the cruise the Company’s business context is a for the cruise industry. - use - throw), which is seen as increasingly
industry. The constant focus on reduction dynamic one that is changing all the time. costly for businesses, the community and
of emissions, optimization of consumption Maintaining the same level of excellence “Closing the loop” of product life the environment.
and protection of public health is the in the environmental fi eld depends on cycles
main distinctive feature of our business guaranteeing management based on
development model and all of these aspects rigorous standards and procedures which, The circular economy is a system in which
are part and parcel of our operational in many cases, go beyond regulatory all production – i.e. value creation – is
activities. requirements. organized so that waste as such does not