Page 68 - SUSTAINABILITY REPORT 2016

YOU LOCAL COMMUNITIES 69
RESPONSIBLE CITIZENS
Growing together with the aim of fostering its identity, along
with local with its cultural and natural heritage.
A new destination is only added to
communities our cruise program after completion
of a viability study carried out using
By defi nition a business that involves a multi-stakeholder approach with
a great deal of interaction with local the aim of creating the necessary
communities, cruising stimulates the conditions to guarantee the start-up and
creation of value and very substantial development of the business, including
opportunities for growth over time in the suitable facilities and infrastructure
ports of call. Costa Cruises is well aware to accommodate cruise passengers.
of the importance of building trust with This process and the consequent direct
its stakeholders and promotes a model of involvement of local stakeholders leads to
business and tourism aimed at making the gradual spread of skills and expertise
a tangible contribution local community in tourism and beyond, with the creation
of jobs in general and a growth in youth interested parties. By capitalizing on the
employment in particular. Our presence opportunities created by the stopover of
brings signifi cant long-term benefi ts a cruise ship, fulfi lling the expectations
for the local economy in each place of passengers and eff ectively promoting
visited, generating new opportunities the region’s tourist attractions, the port
for business, both directly and through and its environs can enjoy sustained
the development of numerous allied growth. In turn, the injection of new
industries. Both cruisers and crew demand into the circular fl ow of goods
members generate large amounts of and services produces a multiplier eff ect
revenue due to direct spending in ports leading to more revenue, the creation of
of call. new skills, the building of infrastructure
Successful lasting development of the and the upgrading of existing services,
local economy in and around a cruise as well as new opportunities for
port depends on constructive dialogue business thanks to the transfer of Costa’s
between the Company and all the specialized know-how.