Page 69 - SUSTAINABILITY REPORT 2016

YOU LOCAL COMMUNITIES 69

RESPONSIBLE CITIZENS

Growing together with the aim of fostering its identity, along of jobs in general and a growth in youth interested parties. By capitalizing on the
with local with its cultural and natural heritage. employment in particular. Our presence opportunities created by the stopover of
A new destination is only added to
brings signifi cant long-term benefi ts a cruise ship, fulfi lling the expectations
communities our cruise program after completion for the local economy in each place of passengers and eff ectively promoting
of a viability study carried out using visited, generating new opportunities the region’s tourist attractions, the port
By defi nition a business that involves a multi-stakeholder approach with for business, both directly and through and its environs can enjoy sustained
a great deal of interaction with local the aim of creating the necessary the development of numerous allied growth. In turn, the injection of new
communities, cruising stimulates the conditions to guarantee the start-up and industries. Both cruisers and crew demand into the circular fl ow of goods
creation of value and very substantial development of the business, including members generate large amounts of and services produces a multiplier eff ect
opportunities for growth over time in the suitable facilities and infrastructure revenue due to direct spending in ports leading to more revenue, the creation of
ports of call. Costa Cruises is well aware to accommodate cruise passengers. of call. new skills, the building of infrastructure
of the importance of building trust with This process and the consequent direct Successful lasting development of the and the upgrading of existing services,
its stakeholders and promotes a model of involvement of local stakeholders leads to local economy in and around a cruise as well as new opportunities for
business and tourism aimed at making the gradual spread of skills and expertise port depends on constructive dialogue business thanks to the transfer of Costa’s
a tangible contribution local community in tourism and beyond, with the creation between the Company and all the specialized know-how.