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YOU LOCAL COMMUNITIES 73
Capitalizing on the presence of Costa
Evidence of Costa Cruises’ power as a Municipality of Savona and the local Port based partly on a survey of consumer for measurement of the local economic
catalyst for change and of the importance Authority and aimed at the sustainable spending in the town by Costa’s guests and impact generated by Costa. The model
of the value we generate and share with development of the cruise industry in the crews, and partly on ISTAT [Italian Central was created not only to provide data
local communities is the evolution of the township, is based on our shared vision Statistics Institute] macroeconomic data and information needed to improve our
town of Savona. Our main homeport of management of the positive social banks dealing with the eff ects on demand performance as a socially responsible
since 2003, Savona is now the fourth and economic impact deriving from the for goods and services and on local enterprise, but also as a stimulus for local
most important port in Italy. It has taken presence of Costa. employment. The fi ndings, announced in stakeholders so that they can prepare their
full advantage of the stimulus for growth An integral part of the agreement is the 2016, showed the eff ects of over a million own growth plans.
stemming from the presence of our analysis of the creation of value generated passenger movements a year, this being a According to the study, our annual
fl eet and has over time developed a new by Costa in Savona. To this end, a specifi c precondition for the detailed defi nition of economic impact amounts to around €38
vocation for tourism. study was conducted with the support a master plan for long-term development million. Approximately half of this added
The Memorandum of Understanding, of PwC in order to evaluate the direct, and the associated investments. PwC was value derives from guests’ expenditure,
signed by Costa in 2015 together with the indirect and induced economic impacts, also commissioned to devise a model 34% from direct spending by the
