Page 72 - BILANCIO DI SOSTENIBILITÀ 2017 RISULTATI E PROSPETTIVE

YOU COMMUNITY 71
A DYNAMIC WORLD ON
THE MOVE WITHIN ANOTHER
Costa’s business model comprises a our main stakeholders: our guests, who
highly complex value chain, which is are shown a model of tourism based on
rooted in the local community and the principles of respect and sustainable
builds paths to long-term economic development; the local communities,
development. Where Costa Cruises who we interact with so as to capitalize
operates, dozens of local stakeholders on the value generated by tourism and
benefit directly or indirectly from the devise specific development programs;
economic impact of cruising and related our suppliers, direct beneficiaries of
industries. In order to maintain these the economic impact generated by
mutually advantageous relationships the Company in shipyards and in a
over time, the Company is committed series of allied industries ranging from
to active dialogue with stakeholders manufacturers to service providers;
and to their ongoing engagement; this and Costa’s people, who deliver unique
process is aimed partly at reducing the experiences. Costa provides added value
risk of possible negative impacts, which for the local economies in its areas of
must in any case be planned for in operation in the form of job creation,
advance so that they are handled using the transfer of know-how, fostering and
an approach based on accountability, and enhancement of local assets, investment
on respect for the community and local in infrastructure, social inclusion and
organizations. This process involves all innovation.
Our contribution to sustainable tourism
Our gradual expansion in parts of excursions entail job creation for
the world that are less developed local coordinators, guides, tour
and not yet on the mainstream escorts and other people working
tourist circuit, such as countries in logistical positions managing
in the Indian Ocean and the South groups of cruisers in compliance
Pacific, provides great impetus with Costa’s set standards. This
for the creation of shoreside approach favors the development
guest hospitality in these nations. of the micro-economy with further
Consequently, in managing these growth of direct and indirect
new destinations, it is vitally employment opportunities and
important to collaborate with local the delivery of additional services
institutions and authorities so as to directly managed by local
jointly plan and promote itineraries stakeholders. The communities in
focusing on environmental, cultural question spontaneously respond to
and artistic heritage, and providing the new demand and develop their
authentic experiences in direct resources accordingly.
contact with local people. By way of example, in the Indian
The arrangements for shore ports of Cochin, New Mangalore