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YOU COMMUNITY 71

A DYNAMIC WORLD ON

THE MOVE WITHIN ANOTHER

Costa’s business model comprises a our main stakeholders: our guests, who Our contribution to sustainable tourism
highly complex value chain, which is are shown a model of tourism based on
rooted in the local community and the principles of respect and sustainable Our gradual expansion in parts of excursions entail job creation for
builds paths to long-term economic development; the local communities, the world that are less developed local coordinators, guides, tour
development. Where Costa Cruises who we interact with so as to capitalize and not yet on the mainstream escorts and other people working
operates, dozens of local stakeholders on the value generated by tourism and tourist circuit, such as countries in logistical positions managing
benefit directly or indirectly from the devise specific development programs; in the Indian Ocean and the South groups of cruisers in compliance
economic impact of cruising and related our suppliers, direct beneficiaries of Pacific, provides great impetus with Costa’s set standards. This
industries. In order to maintain these the economic impact generated by for the creation of shoreside approach favors the development
mutually advantageous relationships the Company in shipyards and in a guest hospitality in these nations. of the micro-economy with further
over time, the Company is committed series of allied industries ranging from Consequently, in managing these growth of direct and indirect
to active dialogue with stakeholders manufacturers to service providers; new destinations, it is vitally employment opportunities and
and to their ongoing engagement; this and Costa’s people, who deliver unique important to collaborate with local the delivery of additional services
process is aimed partly at reducing the experiences. Costa provides added value institutions and authorities so as to directly managed by local
risk of possible negative impacts, which for the local economies in its areas of jointly plan and promote itineraries stakeholders. The communities in
must in any case be planned for in operation in the form of job creation, focusing on environmental, cultural question spontaneously respond to
advance so that they are handled using the transfer of know-how, fostering and and artistic heritage, and providing the new demand and develop their
an approach based on accountability, and enhancement of local assets, investment authentic experiences in direct resources accordingly.
on respect for the community and local in infrastructure, social inclusion and contact with local people. By way of example, in the Indian
organizations. This process involves all innovation.
The arrangements for shore ports of Cochin, New Mangalore