Page 19 - BILANCIO DI SOSTENIBILITÀ 2019 RISULTATI E PROSPETTIVE

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With regard to attainment of the SDGs, investments in infrastructure – especially in transport,
energy and IT – are a vital way of enabling local communities to pursue a path to structured
and balanced growth. In this sense, Costa’s actions in its ports of call are a tangible example
of how businesses can be key enablers and decisive players in triggering development
processes with direct positive impacts at societal level. Accordingly, for some time now Costa
has pursued the specific aim of using an approach oriented towards participatory dialogue
and joint evaluation of the Company’s growth objectives and the positive effects on the local
community concerned. Creating connections between people, especially between guests
and communities, is extremely beneficial and, if they are properly capitalized on, they can
transform local economies and create new skills in and around the ports of call. Also in this
respect Costa frequently acts as a driver of local development.
A study of 12 ports was conducted to measure the direct, indirect and induced economic
impacts generated by Costa, these reflecting the local effects of a corporate strategy pursued
globally . In overall terms the impact generated varies according to the size of the port in
3
question, the number of itineraries and whether or not the Company has contracts with local
shipyards.
The creation of long-term partnerships is the foundation of the activities developed in ports;
in some cases depending on the nature of the relationship and the level of interaction,
Memorandums of Agreement are drawn up and plans are drafted in order to involve key
stakeholders in the decision-making process.

3 Study conducted by Deloitte for the Costa Crociere Group:
“Creating shared value – The Costa Group’s economic
impact in Europe in 2018”.