Page 74 - SUSTAINABILITY REPORT 2016

YOU LOCAL COMMUNITIES 75

IMPACT GENERATED
BY COSTA

2.2%
CONTRIBUTION TO
SAVONA’S GDP

Company and 17% from spending by the The presentation of the study’s cruisers is an opportunity but also a Genoa–Amsterdam is a tangible example
average of 860 crew members on each conclusions, in line with the principle challenge demanding the search for of Costa Cruises’ role in contributing to
Costa ship, who go ashore and purchase of transparency and with the aim of specifi c solutions tackling a number of the growth and development of tourist
goods and services they cannot buy on promoting constructive dialogue, helped issues. fl ows in Liguria. 38
board. On average, every cruiser who goes the townspeople of Savona to form more The integrated development boosted
ashore spends €96. The presence of our informed opinions regarding the eff ects by this approach has led to a series of
ships also accounts for the creation of 661 of Costa’s presence and to align all the results and initiatives sharing a long-term
shoreside jobs. stakeholders vis-à-vis the key facts. We perspective and designed to reap the
Also signifi cant is the eff ect of the co-design our shoreside services together potential identifi ed. Examples of this are MILLION EUROS
creation of wealth for the families with local players comprising stakeholders the activities launched in collaboration
of local stakeholders; this turns into from the town and environs, who with the Regional Administration to set 2.9%
additional demand for goods and services, benefi t from the large numbers of cruise up new tours and tourist routes. The
accounting for approximately 20% of the passengers in transit. The management agreement with the KLM Air France OF THE WORKFORCE
IN THE MUNICIPALITY
total added value. of fl ows of embarking and disembarking Group for the opening of the new route OF SAVONA

661

LOCAL JOBS
CREATED

96 EUROS
OF DIRECT
ANNUAL SPENDING
BY EACH GUEST
ARRIVING IN SAVONA

1,020 EUROS
OF DIRECT ANNUAL
SPENDING FOR EVERY
INHABITANT OF SAVONA