Page 80 - SUSTAINABILITY REPORT 2016

YOU LOCAL COMMUNITIES 81
In 2016 we also worked with the carried out by illy; our partnership with
Cooperativa Sociale In-Presa, which illy goes beyond the product and refl ects a
provides practical training and facilitates largely shared vision statement and values,
the school-to-work transition for particularly when it comes to sustainability
disadvantaged youth. As part of one of issues. This particular project, for the
the cooperative’s training paths aimed education and emancipation of women
at high school dropouts, the partnership working in the coff ee chain in Costa Rica,
with Costa Cruises gave young trainees is the subject of the documentary fi lm
the chance to come on board, get A Small Section of the World, a tale of
hands-on experience, and boost their passion and tenacity about how a cup of
self-confi dence and their motivation coff ee can transform lives. The song “The
in relation to the labor market. In turn, Morning”, specially composed for the fi lm,
our Corporate Chef Stefano Fontanesi was co-written by Alanis Morissette and
and Costa galley personnel took part in the lyrics decorate the espresso cup and
a one-day workshop in the association’s saucer featuring in the Illy Art Collection
headquarters in the town of Carate box set. The set was previewed specially
Brianza. This was a creative experience by Costa and made available fl eetwide;
based on learning by doing alongside our part of the proceeds were used to fund
staff and included the preparation of a further initiatives for the education and
full lunch menu. empowerment of these women coff ee
Stimulus for entrepreneurship is also growers, including scholarships for a
a recurring theme in our support for course leading to a vocational Master’s
international projects such as the one degree.
Solidarity comes on board Nine ships in the Costa fl eet staged a
special “Pink Day” in October.
Once again in 2016, Costa’s ships were Following the earthquakes in central
used to host initiatives aimed at backing Italy in 2016, Costa Cruises – through
projects and raising funds for associations the Costa Crociere Foundation –
providing support for people with contributed to eff orts to help the people
disabilities and doing research into genetic aff ected, in collaboration with the
diseases. Our ties with some of these non- non-profi t organization Fondazione
profi t organizations go back many years Francesca Rava. More specifi cally, Costa
now. Also, we continued to arrange events joined a project for the rebuilding of a
for children from orphanages in some of kindergarten in Norcia. This was part of
the local communities in the places on our a broader initiative – under the direction
regular itineraries; these included games of the Umbria Civil Protection Authority,
and shows on board for these special the Department of the Prime Minister and
young guests, who look forward to and Cabinet, the “mission school” task force
relish such occasions. and the Ministry of Education – involving
In particular during the reporting the building of three new schools in Norcia
period, two main community support (the kindergarten, a primary school and a
activities were carried out with the direct middle school for a total of 600 pupils).
involvement of our guests. As part of our For three months the Company conducted
eff orts to raise awareness and promote the a fund-raising drive, called Un’amatriciana
advancement of knowledge, Costa Cruises per Amatrice, whereby we donated €1 for
organized fundraising activity supporting each serving of Amatriciana pasta (named
the Fondazione Veronesi so as to fi nance after the township of Amatrice, one of the
a scholarship for a female doctor doing worst hit by the quakes) on all the ships
research aimed at beating breast cancer. At in our fl eet and invited our guests to give
the same time, an information campaign generously as well. In May 2017, just
(with special videos and a study pack) four months after work commenced, the
was conducted on board with the aim of new Norcia kindergarten opened for 125
conveying the mission and values of “Pink children. The opening ceremony, staged
is Good”, a Fondazione Veronesi project with the assistance of Costa volunteers
that has the set objective of fi nally beating working as social staff , starred the future
breast cancer by promoting prevention pupils themselves.
and providing annual support for medical
researchers.