Page 78 - SUSTAINABILITY REPORT 2016

YOU LOCAL COMMUNITIES 79

Side by side with local communities

CONTRIBUTIONS Costa Cruises’ sense of responsibility vis- Stimulating social innovation in an area like the cruise industry, which lent their professional expertise to assist
TO THE à-vis the local communities in its ports of is extremely diversifi ed and comprises in the development, launch and business
COMMUNITY call is refl ected by the Company’s focus on Costa’s sheer size and its ability to expertise both in tourism (hospitality, strategy for this “ice cream lab” that
providing practical answers to their social sensitize and mobilize a large number entertainment, food & catering etc.) and uses quality, wholesome ingredients. It is
7.7 needs, helping to develop their know-how of stakeholders is readily apparent in its in seafaring. Italy’s fi rst social franchise, its aim being
AMERICA and competencies, these being drivers participation in a number of community The projects supported are implemented to provide employment opportunities

7.7 of innovation and the creation of value support projects. In particular, our by non-profi t organizations and to young people from diffi cult family
84.6
OTHER EUROPE over time. At the same time we continue employee volunteering program is associations engaged in social betterment, situations. This project won the annual
our solidarity initiatives aimed at the less structured to take full advantage of the the school-to-work transition and the prize awarded by Confi ndustria (General
fortunate and those aff ected by natural very wide range of skills possessed by enhancement of entrepreneurial skills of Confederation of Italian Industry) for
disasters or other emergencies. Costa’s pool of human resources both in young people. “Innovative experiences of social
the shoreside offi ces and on board ship. One example is the initiative called “È partnerships between enterprises and
It strengthens the Company’s links with buono: un gelato, tante ragioni!”, carried non-profi t organizations”. 40 youths
the local communities in its ports of call out with the Consulta Diocesana of took part in the fi rst training course in
by sharing know-how and competencies Genoa. A number of Costa employees Genoa arranged partly with our support.

BY GEOGRAPHICAL È BUONO: UN GELATO, TANTE RAGIONI - FACTS & FIGURES
AREA (%)

7 COSTA EMPLOYEES INVOLVED

40 YOUTHS ATTENDED
THE FIRST TRAINING COURSE

1 UNITED ICE CREAM LAB SET UP

24 TEMPTING FLAVORS TESTED AT THE INAUGURAL ICE
CREAM TASTING HELD AT COSTA HEADQUARTERS

3 YOUNG WOMEN MANAGING
THE FIRST SALES OUTLET IN GENOA

1 MORE ICE CREAMERY DUE
TO OPEN SOON IN 2017