Page 75 - SUSTAINABILITY REPORT 2016
P. 75

YOU   LOCAL COMMUNITIES  75








                                                                                                IMPACT GENERATED
                                                                                                BY COSTA

                                                                                                                      2.2%
                                                                                                              CONTRIBUTION  TO
                                                                                                                 SAVONA’S GDP


 Company and 17% from spending by the  The  presentation  of  the  study’s   cruisers  is  an  opportunity  but  also  a  Genoa–Amsterdam is a tangible example
 average  of  860  crew  members  on  each  conclusions,  in  line  with  the  principle   challenge  demanding  the  search  for  of  Costa  Cruises’  role  in  contributing  to
 Costa ship, who go ashore and purchase  of  transparency  and  with  the  aim  of   specifi c  solutions  tackling  a  number  of  the  growth  and  development  of  tourist
 goods  and  services  they  cannot  buy  on  promoting  constructive  dialogue,  helped   issues.   fl ows in Liguria.  38
 board. On average, every cruiser who goes  the townspeople of Savona to form more   The  integrated  development  boosted
 ashore spends €96. The presence of our  informed  opinions  regarding  the  eff ects   by  this  approach  has  led  to  a  series  of
 ships also accounts for the creation of 661  of  Costa’s  presence  and  to  align  all  the   results and initiatives sharing a long-term
 shoreside jobs.   stakeholders  vis-à-vis  the  key  facts.  We   perspective  and  designed  to  reap  the
 Also  signifi cant  is  the  eff ect  of  the  co-design our shoreside services together   potential identifi ed. Examples of this are   MILLION EUROS
 creation  of  wealth  for  the  families  with local players comprising stakeholders   the  activities  launched  in  collaboration
 of  local  stakeholders;  this  turns  into  from  the  town  and  environs,  who   with  the  Regional  Administration  to  set   2.9%
 additional demand for goods and services,  benefi t from the large numbers of cruise   up  new  tours  and  tourist  routes.  The
                                                                                                            OF THE WORKFORCE
 accounting for approximately 20% of the  passengers  in  transit.  The  management   agreement  with  the  KLM  Air  France   IN THE MUNICIPALITY
 total added value.  of fl ows of embarking and disembarking   Group for the opening of the new route               OF  SAVONA





                                                                                                         661









                                                                                                       LOCAL JOBS
                                                                                                         CREATED








                                                                                               96 EUROS
                                                                                               OF DIRECT
                                                                                               ANNUAL SPENDING
                                                                                               BY EACH GUEST
                                                                                               ARRIVING IN SAVONA




                                                                                               1,020 EUROS
                                                                                               OF DIRECT ANNUAL
                                                                                               SPENDING FOR EVERY
                                                                                               INHABITANT OF SAVONA
   70   71   72   73   74   75   76   77   78   79   80