Page 78 - BILANCIO DI SOSTENIBILITÀ 2019 RISULTATI E PROSPETTIVE

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Model shipboard
citizens Guests’ lengthy stay on our ships turns them into responsible shipboard citizens, as

the cruise becomes a valuable opportunity for sharing and exchanging ideas. This is a
chance to consolidate and strengthen the process of inspiration and awareness-raising
with regard to corporate values and commitment to pursuing Agenda 2030, especially
responsible use of resources (in line with Goal 12) and the adoption of a healthy
lifestyle (Goal 3), as well as other SDGs.
The responsible consumption of food is one of Costa’s priority issues and forms the
basis of its 4GOODFOOD program, which was implemented bringing optimization across
all shipboard departments; Taste don’t Waste is our project conveying consciousness-
raising messages with regard to responsible food consumption in Costa’s restaurants and
buffets. Our guests and crew members have been very receptive to this call to action and
enabled us to achieve a marked reduction in food wastage. Another campaign carried
out on our ships is directed at the responsible consumption of water, most of which is
produced directly on board while the rest is bunkered from ports of call without impacting
local water supplies (i.e. by avoiding sourcing in regions experiencing water scarcity or
restrictions). Costa’s video campaign Stop the Drop promotes water efficiency practices
with useful tips applicable not only on board but also at home. The effectiveness of the
message is reflected by the fact that we achieved an overall reduction in fleetwide water
consumption of some 1.32%. Since the ship is a self-contained, traveling system, Costa

are streamlined and made even faster thanks to the enhanced Internet connection on pays special attention to waste management, using a process aimed at maximum waste
many ships in the fleet. recovery and recycling. On board, guests are invited to recycle and not to throw away
The definition of a guest-centric operational strategy for safety is a vital factor for the any item that can be reused; for example, by means of the Message in a Can project,
Company. Costa has an electronic system – using cards given to guests and a server – during the reporting year we managed to collect 2 million aluminum cans, delivered to
for the identification of people on board the ship and the management of the regularly our partner CiAL for recycling.
scheduled boat drills held in embarkation ports before departure. Security personnel The idea of consciousness-raising is also explored with regard to children: Costa
(comprising third party suppliers and local authorities) maintain strict access control to involves them in educational games and projects. The partnership between Costa and
the ships during port calls. A general safety video is also aired on the in-cabin television the non-profit association Parole O_Stili (also involved in other projects for Company
system for guest viewing. We also provide full assistance by means of the Care Team, employees, see pages 68-69) led to the creation of an educational game called “Squok
a special Costa emergency response unit set up to handle cases involving individual nella Rete”, added to the program of activities at the Squok Clubs across the fleet;
passengers; the members are employees who have received special training (similarly, the idea is to understand the correct use of the Internet and social networks and to
promote the importance of transparent and positive communication. Similarly, Costa
CARE TEAM the Crew Care Team assists individual crew members in difficulty). decided to join the Kinder Joy of moving program, through a partnership with the
Ferrero Group (the promoter of the initiative), and to incorporate Joy of moving in the
Squok Club. The program was implemented fleetwide allowing over 52,000 kids aged
831 1,500 between 3 and 11 and their families to play a variety of educational games under the
CREW MEMBERS GUESTS ASSISTED supervision of trained staff; these activities combine physical exercise and the joy of
ASSISTED BY BY THE CARE TEAM
THE CREW CARE (76% medical movement with development of motor coordination as well as cognitive and social skills.
TEAM disembarkations, Costa also decided to bring Joy of Moving ashore, engaging the local communities in
5% deaths due to
natural causes, the ports of call, especially socially disadvantaged sections of the population; the aim is
3% sensitive cases,
16% other cases)