Page 80 - BILANCIO DI SOSTENIBILITÀ 2019 RISULTATI E PROSPETTIVE

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Responsible

tourism
in destinations The concept of ideal travel envisaged by Costa revolves around several main themes:

enhancement of guests’ physical and emotional well-being, with the provision
of friendly, customized service and the possibility of establishing new relations;
introduction of novel ways of discovering destinations as well as the chance to visit
new, relatively unknown places; promotion of responsible, eco-friendly tourism. All
of these features are present in the new type of excursion introduced in 2019: the
Urban Nordic Walking Tour, a kind of urban trekking that can be enjoyed anywhere by
anyone, irrespective of their age or level of fitness. Participants are assisted by trained
Costa staff who instruct them on how to use the walking equipment and adopt the right
FOSTERING posture to get the greatest benefit from the exercise. The added value of this project
ALTERNATIVE
ROUTES is the opportunity to take part in healthy outdoor activity while fostering alternative
routes off the beaten track.
Indeed, the Company believes that the mitigation of short and long-term impacts
contributing to overtourism, overdevelopment and climate change demands – first and
foremost – a cultural change and the sharing of responsibility, without losing sight
to facilitate the creation of value and share projects designed to support the economic SHARING OF of the concept of the vacation, which is vital to Costa. To give its commitment tangible
and social development of the younger generations. This shoreside initiative began RESPONSIBILITY form, Costa Cruises has taken part in a number of initiatives set up at local level; one
in South America (Brazil, Argentina, Uruguay) in the main cities visited by Costa’s ships, example is #EnjoyRespectVenezia, an awareness campaign launched by the city of
where 800 children from difficult backgrounds were able to come on board and take Venice in order to promote responsible tourism, improve the management of visitors
part in the program with the assistance of local NGOs. The intention is to extend the and suggest alternative itineraries to discover the iconic city’s hidden treasures. Costa
activity to the Company’s Mediterranean ports. supported this and other initiatives, promoting them both on its ships and through its
SOCIAL
INCLUSION partner travel agencies, aiding efforts to develop an approach to tourism that will help
preserve these unique places, many of which are World Heritage sites.

PROJECTS
FOR YOUNGER
GENERATIONS

52,000 800
CHILDREN YOUNGSTERS
AGED 3 TO 11 FROM DIFFICULT
BACKGROUNDS